by alexarohn | Jan 25, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
I’ve been thinking a lot lately about the concept of finding, or rather choosing, your niche. I’m not sold. As many times as I have tried this old standby for business success, it sets you up for a short lifespan for your business or career when you...
by alexarohn | Jan 24, 2018 | Blogs, Habits
You know the saying it takes 21 days to create a habit? I can’t help but laugh at the irony. I didn’t ship yesterday. I woke up this morning realizing my streak had broken on day 21. I had been caught up in distractions after lamely putting off my...
by alexarohn | Jan 21, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
Your most valuable marketing asset is yourself, and your ability (and willingness) to show up publicly. You probably already know you should be doing things like making content, and talking about your work, but are you? I had a funny conversation with a fellow...
by alexarohn | Jan 17, 2018 | Blogs, Branding, Business Theory
Do you make it easy for people to “get you” and “get what you do” online? Often, the issue isn’t other people, it’s how you position yourself, describe what you do, and what you share. Sorry if you were hoping for one of those “it’s not you, it’s...
by alexarohn | Jan 16, 2018 | Blogs, Business Theory
Our house has this lovely, functional coffee table that we can’t get enough of. The thick slab of wood (shown in front of the couch above) has mega character and the steel hairpin legs were welded by a gorgeous southern belle somewhere in Georgia. Needless to say it...