by alexarohn | Oct 11, 2017 | Blogs, Metrics, Social Wizardry
The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...
by alexarohn | Jun 18, 2016 | Blogs, Facebook, Instagram, Social Wizardry
Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big “but” (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content,...
by alexarohn | Apr 28, 2016 | Blogs, Instagram, Social Wizardry
The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a cool $1 billion dollars...
by alexarohn | Apr 15, 2016 | Blogs
What makes content contagious? (aka irresistibly shareable) I don’t mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor,...
by alexarohn | Apr 13, 2016 | Blogs, Facebook
You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
