by alexarohn | Apr 13, 2016 | Blogs, Facebook
You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
by alexarohn | Apr 11, 2016 | Blogs, Instagram, Social Wizardry
A huge perk of social marketing is the absurdly low overhead to start compared to traditional digital & print marketing. Aka….basically zero. Sure, many platforms have algorithms that make it “pay to play” if you want to reach more of your audience (looking at you...
by alexarohn | Dec 28, 2015 | Blogs, Metrics, Social Wizardry
Negative reviews & comments on social media don’t tickle. When you see them your gut clenches up, your heart pounds and your mind races, wondering if your reputation just got flushed down the toilet. It is really easy to pull a full on chicken little in...
