Reduce Friction for Yourself, Not Just Your Users

Reduce Friction for Yourself, Not Just Your Users

For marketers, designers, and creative businesses, our worst work is when we tackle our own brand. We’re too close to it to see our brands objectively, and for freelancers or solopreneurs especially, we neglect to invest as much time in ourselves as we would our...
Your Two Most Sought After Assets

Your Two Most Sought After Assets

You’re born with two assets in limited quantities and a lot of businesses want to get their hands on them…your time and your attention. Entire industries have sprung up around using these assets for financial gain…not yours, of course, they’ve...
Why So Many Photos of Avocado Toast?

Why So Many Photos of Avocado Toast?

I find myself wondering each time I pull out a camera or phone to document what’s going on why I feel compelled to¬† capture that moment rather than just being present and living in it. The occasional time-walk through my photo library shows images that take me...
A Stranger Mailed Me  A Letter

A Stranger Mailed Me A Letter

A small, plain envelope showed up in the mail for me yesterday. I didn’t recognize the handwriting, and there was no return name, just a return address in Portland, OR. My first thought, of course, was “is this some ex? Who have I dated in...