Take Your Time

Take Your Time

In school, I remember the professors reminding us before we started a big test or paper to “take your time”. I often wonder if they still use this phrase, since it seems so out of alignment with the pace of the world we live in today. I find the modern...
Understanding Limiting Beliefs

Understanding Limiting Beliefs

I had the most rewarding chat with some of my Akimbo alumni colleagues today. We were talking about limiting beliefs, and the things we believe to be true that are holding us back. What a roller coaster. Beliefs can hold you back. We often forget that these deeply...
Getting Unstuck

Getting Unstuck

I’m stuck. I’ve hit a wall as a marketer and often feel like I’m tangoing with dread over the craft I have been developing over the last 5+ years of my career. This is embarrassing to admit but…I feel bad about marketing. I feel guilty for...
Connect the Digital to The IRL

Connect the Digital to The IRL

When I remember to zoom out I am flummoxed by what a weird world the internet is. It’s an entire world in and of itself, that exists in parallel to the IRL world (you know, the tangible real real world) If it’s a reflection of the IRL world at all,...
It’s Not Personal

It’s Not Personal

I saw this Tweet that reminded me of how deeply in the echo chamber I am. I had forgotten that most people haven’t spent 5+ years in the trenches of social media advertising and might not consider that most brand accounts (and many of the people...
Bored Makes a Comeback

Bored Makes a Comeback

A friend yesterday seemed reluctant to share that she’d been a bit bored in quarantine. There was plenty to do, in theory, but there was a level of downtime that she hadn’t seen in ages and she didn’t quite know what to do with herself. I noticed...