How to successfully use video in a Facebook Ad

How to successfully use video in a Facebook Ad

Got a cool brand video and looking to use it to find more clients on Facebook? You might want to rethink that strategy. In my experience, video is not an effective form of creative for a lead generation campaign on its own. Especially when the video is pretty long, or...
What Makes Content Catch On & Spread?

What Makes Content Catch On & Spread?

What makes content contagious? (aka irresistibly shareable) I don’t mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor,...
Beware The Vanity Metrics

Beware The Vanity Metrics

You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...

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