The challenge was to teach potential clients valuable lessons about SEO while positioning the client’s agency as the go-to solution for executing the solutions. Build trust & authority, and also optimize the blog’s keywords for SEO.
Creating Authority with Content
Local search is a complicated topic for people green in marketing, and the goal was to make it approachable and easy to understand why it was important to optimize while showing how the client was the best solution to get the ranking they need.
It was a balance of showing that it was complicated for newbies yet important to optimize, but that the client made it easy.