Not only was this client aiming to make history by assisting scientists in proving whale’s could dance, they were aiming to offset some of the cost for their trip by inviting other partners to join their mission and get content for their own robotics or drone technologies.
Getting “More for Less”
The main thing we had to explore was that readers could become partners in this mission, while maintaining that this was not something that was already sponsored fully. I had to be clear about the value and opportunity, and that this once in a lifetime event could only succeed with their help.
This was aimed to appeal to their sense of purpose, and their sense of getting “more for less” by funding a mission that was already happening with some of the top content creators in the business.
Now, the question remains…can whales dance? We’ll have to wait and see!