Connect the Digital to The IRL

Connect the Digital to The IRL

When I remember to zoom out I am flummoxed by what a weird world the internet is. It’s an entire world in and of itself, that exists in parallel to the IRL world (you know, the tangible real real world) If it’s a reflection of the IRL world at all,...
It’s Not Personal

It’s Not Personal

I saw this Tweet that reminded me of how deeply in the echo chamber I am. I had forgotten that most people haven’t spent 5+ years in the trenches of social media advertising and might not consider that most brand accounts (and many of the people...
Bored Makes a Comeback

Bored Makes a Comeback

A friend yesterday seemed reluctant to share that she’d been a bit bored in quarantine. There was plenty to do, in theory, but there was a level of downtime that she hadn’t seen in ages and she didn’t quite know what to do with herself. I noticed...
Write Now, Don’t Forget

Write Now, Don’t Forget

Create, make, publish, write. Now more than ever we need people to be taking notes on what’s going on in the world. There was an article that passed through Readup warning of an upcoming gaslighting as we get out of this pandemic and back to reality. This is the...
Be Seen, For The Right Stuff

Be Seen, For The Right Stuff

We want to be picked, seen, noticed, and rewarded for our efforts. Too often, we prioritize the shortcut. We flock to social media for tiny micro-hits of fame and recognition. We claim we don’t care about the likes, we just want to stay in touch, but the thrill...