by alexarohn | Oct 31, 2017 | Blogs
Got a cool brand video and looking to use it to find more clients on Facebook? You might want to rethink that strategy. In my experience, video is not an effective form of creative for a lead generation campaign on its own. Especially when the video is pretty long, or...
by alexarohn | Oct 11, 2017 | Blogs, Metrics, Social Wizardry
The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...
