by alexarohn | Nov 4, 2019 | Blogs, Branding, Facebook, Metrics, Social Wizardry
A mini sales funnel for when you (or your clients) didn’t plan ahead and need sales, AB testing & retargeting ASAP. Plus, a reason to put that brand activation video to good use. Photo by Will Francis on Unsplash In a dream world, we’d all have our...
by alexarohn | Nov 4, 2019 | Blogs, Featured, Metrics, Social Wizardry
Thanks Facebook. The why, the how, and the “wtf” of the attention economy. Visualize your middle school cafeteria. The goths sat together, the jocks together somewhere else, the bookworms at another table. Human nature entices us to strive to be around people who...
by alexarohn | Jan 15, 2018 | Blogs, Business Theory, Facebook, Instagram, Metrics
I secretly hate hashtags. [Well, guess it’s not a secret now.] When they first came onto the scene they were a great way to find related people to follow who created certain types of content I enjoy. Once everyone’s on a social network, and once I find the group i...
by alexarohn | Oct 11, 2017 | Blogs, Metrics, Social Wizardry
The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...
by alexarohn | Dec 28, 2015 | Blogs, Metrics, Social Wizardry
Negative reviews & comments on social media don’t tickle. When you see them your gut clenches up, your heart pounds and your mind races, wondering if your reputation just got flushed down the toilet. It is really easy to pull a full on chicken little in...
