by alexarohn | Nov 4, 2019 | Blogs, Branding, Facebook, Metrics, Social Wizardry
A mini sales funnel for when you (or your clients) didn’t plan ahead and need sales, AB testing & retargeting ASAP. Plus, a reason to put that brand activation video to good use. Photo by Will Francis on Unsplash In a dream world, we’d all have our...
by alexarohn | Nov 4, 2019 | Blogs, Featured, Metrics, Social Wizardry
Thanks Facebook. The why, the how, and the “wtf” of the attention economy. Visualize your middle school cafeteria. The goths sat together, the jocks together somewhere else, the bookworms at another table. Human nature entices us to strive to be around people who...
by alexarohn | Aug 9, 2018 | Blogs, Business Theory, Social Wizardry
There used to be a “rule” in the digital world that you needed something going out at least daily, often multiple times a day on a platform like Twitter. It’s why social “recycling” software like Meet Edgar exists, just to try to take some of the effort out of...
by alexarohn | Aug 7, 2018 | Blogs, Business Theory, Habits, Social Wizardry
I have spent a lot of time in the social media world. I attended one of the schools to first get Facebook, when it was still hosted on our “.edu”. Quite a life changer for an impressionable 20-something. Lately, I get near daily emails talking about the...
by alexarohn | Jan 26, 2018 | Business Theory, Habits, Social Wizardry
What’s stopping you from doing that thing that matters to you? From starting or completing that project that means so much to you. Are you waiting to be picked, for someone to say “what a great idea, I can make this huge”. Or perhaps waiting for a...
by alexarohn | Jan 25, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
I’ve been thinking a lot lately about the concept of finding, or rather choosing, your niche. I’m not sold. As many times as I have tried this old standby for business success, it sets you up for a short lifespan for your business or career when you...
