There used to be a “rule” in the digital world that you needed something going out at least daily, often multiple times a day on a platform like Twitter. It’s why social “recycling” software like Meet Edgar exists, just to try to take some of the effort out of creating content.

Sure, if you ship daily, post daily! Sketch a day challenges like sketchtober, daily photos, daily blogs…share away. All good there. I love a solid challenge to do creative work daily and put it out in the world.

It becomes a problem when your social presence starts to replace your art. When your daily internet presence starts to absorb the time that you could be using to lean into your craft and do work that matters.

What cadence do you use when sharing content? Do you feel compelled or required to post daily? Let’s just pretend for a minute that Gary Vaynerchuk doesn’t exist and isn’t shouting at us to “hustle, hustle, hustle”.

While I like the idea of creating something daily to nurture your craft, the rat race pressure for a brand (or individual) to be present every day for the sake of showing up is insanity.  With a big enough team, you can make it work, and bless the solopreneurs who somehow pull this off on their own.

In reality, there is not enough coffee for most of us to live that fast & furious, and it often leads to burnout.

This “daily” cadence spirals rapidly when you start to hear that a daily blog is not enough, it has to be distributed on eleventy-billion channels… oh and do a livestream about it on IGTV, yea don’t forget your Instagram story, and start a podcast! (this is about where a normal person’s head explodes, mine did, still wiping brains off the ceiling in my office….)

For some of you, this may not apply, but let’s run with the idea of not posting just for the sake of posting so you are “present” that day. Instead, share content because it’s meaningful and because you seek to create change and connections with other humans.

Consider posting once a week, or once in a while, and making that content so magical that no one can resist it. The wisdom of “would they miss you if you didn’t show up” comes into play here.

This isn’t an excuse not to show up. It’s a call to step back and assess if what you are doing is bringing value to the world. The internet is a noisy place, instead of shouting into the void, consciously share things that make people think, smile, laugh, or become inspired.

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