by alexarohn | Nov 4, 2019 | Blogs, Branding, Facebook, Metrics, Social Wizardry
A mini sales funnel for when you (or your clients) didn’t plan ahead and need sales, AB testing & retargeting ASAP. Plus, a reason to put that brand activation video to good use. Photo by Will Francis on Unsplash In a dream world, we’d all have our...
by alexarohn | Jan 30, 2018 | Facebook, Habits
This metaphor may be getting outdated since I know all of, maybe, 2 people who have built their own house… but would you build your house on someone else’s land? Real talk. Would you put months, or even years, of work into building your dream home on land you don’t...
by alexarohn | Jan 15, 2018 | Blogs, Business Theory, Facebook, Instagram, Metrics
I secretly hate hashtags. [Well, guess it’s not a secret now.] When they first came onto the scene they were a great way to find related people to follow who created certain types of content I enjoy. Once everyone’s on a social network, and once I find the group i...
by alexarohn | Nov 14, 2017 | Blogs, Facebook, Social Wizardry
SEO has it’s place It can help your site index higher in a search, and while it isn’t something you should completely ignore, I still get a little twitch every time a client asks if I also “do” SEO. No self-respecting web designer or marketer would completely ignore...
by alexarohn | Jun 18, 2016 | Blogs, Facebook, Instagram, Social Wizardry
Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big “but” (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content,...
by alexarohn | Apr 13, 2016 | Blogs, Facebook
You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
