by alexarohn | Jan 21, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
Your most valuable marketing asset is yourself, and your ability (and willingness) to show up publicly. You probably already know you should be doing things like making content, and talking about your work, but are you? I had a funny conversation with a fellow...
by alexarohn | Dec 9, 2017 | Blogs, Social Wizardry
I’ve shared recently on social media that one of my goals this year is to do more video. With that comes figuring out the best ways to get crisp, clear, videos without forking over a bunch of cash on studio lights. The trick for capturing great video on the...
by alexarohn | Nov 27, 2017 | Blogs, Social Wizardry
Change the privacy settings on your personal profiles. Make them private to only your real friends. Your business accounts are for the public, and your personal accounts are just for actual friends. Unless you are already a lifestyle blogger, you’re...
by alexarohn | Nov 14, 2017 | Blogs, Facebook, Social Wizardry
SEO has it’s place It can help your site index higher in a search, and while it isn’t something you should completely ignore, I still get a little twitch every time a client asks if I also “do” SEO. No self-respecting web designer or marketer would completely ignore...
by alexarohn | Oct 11, 2017 | Blogs, Metrics, Social Wizardry
The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...
by alexarohn | Jun 18, 2016 | Blogs, Facebook, Instagram, Social Wizardry
Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big “but” (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content,...
