by alexarohn | Apr 28, 2016 | Blogs, Instagram, Social Wizardry
The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a cool $1 billion dollars...
by alexarohn | Apr 15, 2016 | Blogs
What makes content contagious? (aka irresistibly shareable) I don’t mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor,...
by alexarohn | Apr 13, 2016 | Blogs, Facebook
You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
