by alexarohn | Apr 15, 2020 | Blogs
“It’s about cognitive load, it’s about the dip, and it’s about seeking to be a craftsperson” Seth Godin on the Tim Ferris Show I’m unconvinced it’s good business practice for a marketer to admit she’s hit a wall with the...
by alexarohn | Dec 12, 2019 | Blogs
Who wants a steak dinner? Analyzing a ButcherBox direct mail piece. What worked, what didn’t, and some smart lessons for your own ad copy. Tearing into this meaty direct mail piece and sending you home with a few takeaways you can use for your own ad copy. Before...
by alexarohn | Nov 4, 2019 | Blogs, Branding, Facebook, Metrics, Social Wizardry
A mini sales funnel for when you (or your clients) didn’t plan ahead and need sales, AB testing & retargeting ASAP. Plus, a reason to put that brand activation video to good use. Photo by Will Francis on Unsplash In a dream world, we’d all have our...
by alexarohn | Nov 4, 2019 | Blogs, Featured, Metrics, Social Wizardry
Thanks Facebook. The why, the how, and the “wtf” of the attention economy. Visualize your middle school cafeteria. The goths sat together, the jocks together somewhere else, the bookworms at another table. Human nature entices us to strive to be around people who...
by alexarohn | Aug 9, 2018 | Blogs, Business Theory, Social Wizardry
There used to be a “rule” in the digital world that you needed something going out at least daily, often multiple times a day on a platform like Twitter. It’s why social “recycling” software like Meet Edgar exists, just to try to take some of the effort out of...
