by alexarohn | Jan 21, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
Your most valuable marketing asset is yourself, and your ability (and willingness) to show up publicly. You probably already know you should be doing things like making content, and talking about your work, but are you? I had a funny conversation with a fellow...
by alexarohn | Jan 17, 2018 | Blogs, Branding, Business Theory
Do you make it easy for people to “get you” and “get what you do” online? Often, the issue isn’t other people, it’s how you position yourself, describe what you do, and what you share. Sorry if you were hoping for one of those “it’s not you, it’s...
by alexarohn | Jan 16, 2018 | Blogs, Business Theory
Our house has this lovely, functional coffee table that we can’t get enough of. The thick slab of wood (shown in front of the couch above) has mega character and the steel hairpin legs were welded by a gorgeous southern belle somewhere in Georgia. Needless to say it...
by alexarohn | Jan 15, 2018 | Blogs, Business Theory, Facebook, Instagram, Metrics
I secretly hate hashtags. [Well, guess it’s not a secret now.] When they first came onto the scene they were a great way to find related people to follow who created certain types of content I enjoy. Once everyone’s on a social network, and once I find the group i...
by alexarohn | Jan 12, 2018 | Blogs, Freelancing
Before becoming a freelancer I was in an interview for a full-time remote job. This is what Steven Pressfield in “Turning Pro” would call a shadow career… I was interviewing for remote work after my partner and I decided we would move west to be closer to his work. He...
by alexarohn | Jan 11, 2018 | Blogs, Business Theory, Freelancing
A friend pointed out that not everyone is quite as indoctrinated in Godin-isms and that it might be wise to define what it means to “ship”. It’s been said the term has roots in a Steve Jobs quote, “real artists ship”, and the term was used heavily in Seth’s book...
