by alexarohn | Apr 28, 2016 | Blogs, Instagram, Social Wizardry
The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a cool $1 billion dollars...
by alexarohn | Apr 15, 2016 | Blogs
What makes content contagious? (aka irresistibly shareable) I don’t mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor,...
by alexarohn | Apr 13, 2016 | Blogs, Facebook
You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
by alexarohn | Dec 28, 2015 | Blogs, Metrics, Social Wizardry
Negative reviews & comments on social media don’t tickle. When you see them your gut clenches up, your heart pounds and your mind races, wondering if your reputation just got flushed down the toilet. It is really easy to pull a full on chicken little in...
