by alexarohn | Nov 14, 2017 | Blogs, Facebook, Social Wizardry
SEO has it’s place It can help your site index higher in a search, and while it isn’t something you should completely ignore, I still get a little twitch every time a client asks if I also “do” SEO. No self-respecting web designer or marketer would completely ignore...
by alexarohn | Nov 13, 2017 | Blogs
Seth had a great blog a while back that talked about what it means to be authentic. To show up everyday, and to be consistent in your actions..regardless of who is or is not watching. Something about that really triggered me and i ran a screenshot of the email as the...
by alexarohn | Nov 10, 2017 | Blogs
I have a love/hate relationship with marketing. The good I love the strategies that allow us to get our message out to the masses, and create huge cultural shifts when people share theories, thoughts & ideas. The bad Marketers get a bad rap, and in some cases...
by alexarohn | Oct 31, 2017 | Blogs
Got a cool brand video and looking to use it to find more clients on Facebook? You might want to rethink that strategy. In my experience, video is not an effective form of creative for a lead generation campaign on its own. Especially when the video is pretty long, or...
by alexarohn | Oct 11, 2017 | Blogs, Metrics, Social Wizardry
The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...
by alexarohn | Jun 18, 2016 | Blogs, Facebook, Instagram, Social Wizardry
Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big “but” (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content,...
