Related Thoughts
Can you market yourself, successfully, without social media?
"It's about cognitive load, it's about the dip, and it's about seeking to be a craftsperson" Seth Godin on the Tim Ferris Show I'm unconvinced it's good business practice for a marketer to admit she's hit a wall with the pace of her field. I remain resistant to the...
Copy Teardown: What worked, and what didn’t, in this direct mail piece’s copy.
Who wants a steak dinner? Analyzing a ButcherBox direct mail piece. What worked, what didn’t, and some smart lessons for your own ad copy. Tearing into this meaty direct mail piece and sending you home with a few takeaways you can use for your own ad copy. Before...
A simple 2-part ad campaign you can run on social media with zero planning.
A mini sales funnel for when you (or your clients) didn’t plan ahead and need sales, AB testing & retargeting ASAP. Plus, a reason to put that brand activation video to good use. Photo by Will Francis on Unsplash In a dream world, we’d all have our...
Meet the social media echo chamber that is radicalizing you & your friends.
Thanks Facebook. The why, the how, and the “wtf” of the attention economy. Visualize your middle school cafeteria. The goths sat together, the jocks together somewhere else, the bookworms at another table. Human nature entices us to strive to be around people who...
Why I freelance
Why do I freelance? Many people mix up freelancing and being an entrepreneur, but for me, the choice was very clear. I am a freelancer, and proud of it!
The Cadence of Creativity
There used to be a “rule” in the digital world that you needed something going out at least daily, often multiple times a day on a platform like Twitter. It’s why social “recycling” software like Meet Edgar exists, just to try to take some of the effort out of...
Read With Me
While you wont find me on “traditional” social media, I love to connect with people and discuss ideas and articles. Want to talk about what’s going on in the world and discuss what’s inspiring thinkers worldwide? Find me on Readup, my social network of choice for chatting with other voracious readers.
Let's Hang
For work stuff email is best, or try me on LinkedIn.
