by alexarohn | Jan 25, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
I’ve been thinking a lot lately about the concept of finding, or rather choosing, your niche. I’m not sold. As many times as I have tried this old standby for business success, it sets you up for a short lifespan for your business or career when you...
by alexarohn | Jan 21, 2018 | Blogs, Business Theory, Freelancing, Social Wizardry
Your most valuable marketing asset is yourself, and your ability (and willingness) to show up publicly. You probably already know you should be doing things like making content, and talking about your work, but are you? I had a funny conversation with a fellow...
by alexarohn | Jan 17, 2018 | Blogs, Branding, Business Theory
Do you make it easy for people to “get you” and “get what you do” online? (aka, your brand) Often, the issue isn’t other people, it’s how you position yourself, describe what you do, and what you share. Sorry if you were hoping for one of those “it’s not...
by alexarohn | Jan 16, 2018 | Blogs, Business Theory
Our house has this lovely, functional coffee table we made that we adore. The thick slab of wood has mega character and the steel hairpin legs were welded by a gorgeous southern belle somewhere in Georgia. (Shown below in front of the couch at our place when we lived...
by alexarohn | Jan 15, 2018 | Blogs, Business Theory, Facebook, Instagram, Metrics
I secretly hate hashtags. [Well, guess it’s not a secret now.] When they first came onto the scene they were a great way to find related people to follow who created certain types of content I enjoy. Once everyone’s on a social network, and once I find the group i...
by alexarohn | Jan 13, 2018 | Business Theory, Freelancing
Quitting isn’t a bad word. It’s not “giving up”, it’s letting go of what doesn’t serve you You don’t become a quitter overnight. Quitting, unlike giving up, takes willpower and practice. You give up when it gets too hard, you quit when something isn’t hard enough and...
